Giovanni Papini per www.professional-luxury.com

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2020/02/Pradamalia-by-Prada-2019-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2020/02/Pradamalia-by-Prada-2019-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2020/02/Pradamalia-by-Prada-2019-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2020/02/Pradamalia-by-Prada-2019-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2020/02/Pradamalia-by-Prada-2019-800x600.jpg 800w" sizes="(max-width: 380px) 100vw, 380px" />

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113 views
2 minute read

Moda

Prada contro il Culturally Insensitive Marketing: accordo a New York

ByGiovanni
14 Febbraio 2020

Prada, la maison italiana di lusso, ha appena firmato un accordo con la New York City Commission on Human Rights (NYCCHR) per la tutela dei diritti umani contro la discriminazione e il culturally insensitive marketing.

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2020/02/Nike-Store-Milano-by-Percassi-Retail-Group-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2020/02/Nike-Store-Milano-by-Percassi-Retail-Group-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2020/02/Nike-Store-Milano-by-Percassi-Retail-Group-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2020/02/Nike-Store-Milano-by-Percassi-Retail-Group-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2020/02/Nike-Store-Milano-by-Percassi-Retail-Group-800x600.jpg 800w" sizes="(max-width: 380px) 100vw, 380px" />

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111 views
3 minute read

Retail

Retail as a Service, Rivoluzione Saas 2.0

ByGiovanni
28 Gennaio 2020

Retail as a Service per le vendite offline: un paradosso realtà grazie ad aziende specializzate. Esperienza di brand, il retail come servizio da acquistare.

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2020/01/Chanel-Aspen-Pop-Up-Store-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2020/01/Chanel-Aspen-Pop-Up-Store-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2020/01/Chanel-Aspen-Pop-Up-Store-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2020/01/Chanel-Aspen-Pop-Up-Store-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2020/01/Chanel-Aspen-Pop-Up-Store-800x600.jpg 800w" sizes="(max-width: 380px) 100vw, 380px" />

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456 views
2 minute read

Retail

Chanel Courchevel e Aspen: fil rouge pop-up store

ByGiovanni
2 Gennaio 2020

Chanel apre due pop-up store esclusivi a Courchevel e Aspen per le festività 2019-2020. Trend pop-up store brand di lusso a Courchevel, Cortina D’Ampezzo, Saint Moritz, Aspen, Portofino, St Barths, Favignana, Capri, Porto Cervo

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/12/Sarah-Andelman-opening-HELLO-MIAMI-Art-Basel-2019-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/12/Sarah-Andelman-opening-HELLO-MIAMI-Art-Basel-2019-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Sarah-Andelman-opening-HELLO-MIAMI-Art-Basel-2019-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Sarah-Andelman-opening-HELLO-MIAMI-Art-Basel-2019-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Sarah-Andelman-opening-HELLO-MIAMI-Art-Basel-2019-800x600.jpg 800w" sizes="(max-width: 380px) 100vw, 380px" />

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1,4K views
2 minute read

Retail

Hello Miami pop-up: (quasi) riapre Collette Parigi

ByGiovanni
29 Dicembre 2019

Lunga vita a Colette Parigi, che rinasce per qualche giorno con Hello Miami all’interno dell’Art Basel Miami 2019

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/12/Amazon-Dropoff-point-Resi-Stati-Uniti-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/12/Amazon-Dropoff-point-Resi-Stati-Uniti-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Amazon-Dropoff-point-Resi-Stati-Uniti-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Amazon-Dropoff-point-Resi-Stati-Uniti-200x150.jpg 200w" sizes="(max-width: 380px) 100vw, 380px" />

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507 views
3 minute read

Amazon

Resi Amazon: come funzionano? Presente e futuro

ByGiovanni
20 Dicembre 2019

Cosa succede ai resi Amazon? è un buon interrogativo che si pongono fornitori e clienti del gigante retailer di Seattle

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/12/Air-Jordan-1-High-OG-Dior-SS20-Dior-Menswear-Miami-380x285.png" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/12/Air-Jordan-1-High-OG-Dior-SS20-Dior-Menswear-Miami-380x285.png 380w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Air-Jordan-1-High-OG-Dior-SS20-Dior-Menswear-Miami-300x225.png 300w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Air-Jordan-1-High-OG-Dior-SS20-Dior-Menswear-Miami-200x150.png 200w, https://www.professional-luxury.com/wp-content/uploads/2019/12/Air-Jordan-1-High-OG-Dior-SS20-Dior-Menswear-Miami-800x600.png 800w" sizes="(max-width: 380px) 100vw, 380px" />

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435 views
2 minute read

Moda

Air Dior: sneakers Air Jordan e Dior

ByGiovanni
6 Dicembre 2019

Air Dior iconico neologismo frutto della recente partnership tra Air Jordan e Christian Dior per creare Air Jordan 1 High OG Dior.

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/12/are-you-ready-to-handle-ecommerce-returns-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/12/are-you-ready-to-handle-ecommerce-returns-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/12/are-you-ready-to-handle-ecommerce-returns-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/12/are-you-ready-to-handle-ecommerce-returns-200x150.jpg 200w" sizes="(max-width: 380px) 100vw, 380px" />

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429 views
5 minute read

Digital Retail

Cosa succede ai resi dell’e-commerce

ByGiovanni
2 Dicembre 2019

Cosa succede ai resi dell’e-commerce? Costi/ perdite dirette e indirette per il business degli e-tailers, ripercussioni ambientali, sovraproduzione e dati.

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/11/Black-friday-image-min-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/11/Black-friday-image-min-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Black-friday-image-min-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Black-friday-image-min-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Black-friday-image-min-800x600.jpg 800w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Black-friday-image-min-1160x870.jpg 1160w" sizes="(max-width: 380px) 100vw, 380px" />

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823 views
3 minute read

Retail

I consumatori aspettano il post Black Friday

ByGiovanni
28 Novembre 2019

I consumatori aspettano il post Black Friday per iniziare gli acquisti della stagione di Natale.

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/11/Nike-Amazon-fine-collaborazione-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/11/Nike-Amazon-fine-collaborazione-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Nike-Amazon-fine-collaborazione-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Nike-Amazon-fine-collaborazione-200x150.jpg 200w" sizes="(max-width: 380px) 100vw, 380px" />

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1,1K views
3 minute read

Amazon

Nike lascia Amazon per la Customer Obsession e rischio contraffazione

ByGiovanni
16 Novembre 2019

Nike lascia Amazon, la customer obsession e rischio contraffazione sono i motivi. Customer Obsession reversed: l’ossessione per il…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/11/Alex-Nash-Adidas-Campus-80s-IPO-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/11/Alex-Nash-Adidas-Campus-80s-IPO-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Alex-Nash-Adidas-Campus-80s-IPO-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Alex-Nash-Adidas-Campus-80s-IPO-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Alex-Nash-Adidas-Campus-80s-IPO-800x600.jpg 800w" sizes="(max-width: 380px) 100vw, 380px" />

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457 views
2 minute read

Moda

Adidas e StockX nuovo modello pricing per il lancio di Campus80

ByGiovanni
13 Novembre 2019

Adidas e Stockx insieme per un nuovo modello di pricing con l’obiettivo di attribuire il corretto prezzo al…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/11/Harrods-H-Beauty-Knightsbridge-Londra-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/11/Harrods-H-Beauty-Knightsbridge-Londra-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Harrods-H-Beauty-Knightsbridge-Londra-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/11/Harrods-H-Beauty-Knightsbridge-Londra-200x150.jpg 200w" sizes="(max-width: 380px) 100vw, 380px" />

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545 views
2 minute read

Beauty

Harrods H Beauty: nuovo format retail

ByGiovanni
8 Novembre 2019

Harrods investe sul beauty e annuncia il lancio di H Beauty, un format beauty retail di lusso con…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/10/Nike-Store-lebron10-by-Lebron-James-store-China-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/10/Nike-Store-lebron10-by-Lebron-James-store-China-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/10/Nike-Store-lebron10-by-Lebron-James-store-China-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/10/Nike-Store-lebron10-by-Lebron-James-store-China-200x150.jpg 200w" sizes="(max-width: 380px) 100vw, 380px" />

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1,4K views
3 minute read

Moda

NBA e Lebron James come Dolce & Gabbana: ripercussioni dai social in Cina

ByGiovanni
16 Ottobre 2019

In Cina, le ripercussioni delle dichiarazioni sui social costano caro a NBA, Nike, Houston Rockets e Lebron James.…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/09/cropped-amazon-19-search-algorithm-380x285.png" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/09/cropped-amazon-19-search-algorithm-380x285.png 380w, https://www.professional-luxury.com/wp-content/uploads/2019/09/cropped-amazon-19-search-algorithm-300x225.png 300w, https://www.professional-luxury.com/wp-content/uploads/2019/09/cropped-amazon-19-search-algorithm-200x150.png 200w" sizes="(max-width: 380px) 100vw, 380px" />

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447 views
2 minute read

Amazon

Amazon cambia il Search Algorithm

ByGiovanni
18 Settembre 2019

Amazon migliora la propria marginalità lavorando su Search algorithm e vendita servizi digital marketing sponsored brands e sponsored products.

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/07/cropped-lady-gaga-haus-laboratories-front-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/07/cropped-lady-gaga-haus-laboratories-front-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/07/cropped-lady-gaga-haus-laboratories-front-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/07/cropped-lady-gaga-haus-laboratories-front-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/07/cropped-lady-gaga-haus-laboratories-front-800x600.jpg 800w" sizes="(max-width: 380px) 100vw, 380px" />

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1,5K views
2 minute read

Beauty

Haus Laboratories: Lady Gaga sceglie Amazon

ByGiovanni
9 Luglio 2019

Nel progetto beauty Haus Laboratories Lady Gaga sceglie Amazon come partner retail per la distribuzione. Linea di prodotto…

Gucci open house

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/07/farfetch-communities-Gucci-Open-House-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="Gucci open house" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/07/farfetch-communities-Gucci-Open-House-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/07/farfetch-communities-Gucci-Open-House-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/07/farfetch-communities-Gucci-Open-House-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/07/farfetch-communities-Gucci-Open-House.jpg 450w" sizes="(max-width: 380px) 100vw, 380px" />

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2,9K views
2 minute read

Moda

Farfetch Communities: Farfetch e Gucci insieme per contenuti e influencers

ByGiovanni
25 Giugno 2019

Farfetch Communities: Farfetch e Gucci insieme per contenuti e influencers

Amazon

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/04/Amazon-Black-Hat-Services-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="Amazon" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/04/Amazon-Black-Hat-Services-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/04/Amazon-Black-Hat-Services-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/04/Amazon-Black-Hat-Services-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/04/Amazon-Black-Hat-Services-800x600.jpg 800w, https://www.professional-luxury.com/wp-content/uploads/2019/04/Amazon-Black-Hat-Services-1160x870.jpg 1160w" sizes="(max-width: 380px) 100vw, 380px" />

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1,9K views
3 minute read

Amazon

Amazon e Black Hat Services: come truffare il sistema

ByGiovanni
29 Aprile 2019

I Black Hat Services su Amazon, truffe ed escamotage per battere più o meno legalmente il sistema, sono…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/04/stockx-logo-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/04/stockx-logo-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/04/stockx-logo-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/04/stockx-logo-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/04/stockx-logo.jpg 450w" sizes="(max-width: 380px) 100vw, 380px" />

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2,5K views
2 minute read

Digital Retail

StockX il primo marketplace di rivendita sneaker valutato 1 mld USD

ByGiovanni
19 Aprile 2019

StockX, marketplace specializzato nella rivendita di sneakers e accessori streetwear in edizione limitata di difficile reperibilità, con la…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/04/orolay-giubbotto-Amazon-USA-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/04/orolay-giubbotto-Amazon-USA-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/04/orolay-giubbotto-Amazon-USA-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/04/orolay-giubbotto-Amazon-USA-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/04/orolay-giubbotto-Amazon-USA.jpg 450w" sizes="(max-width: 380px) 100vw, 380px" />

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1,5K views
2 minute read

Amazon

Lo strano caso del giubbotto Orolay: Amazon e le recensioni

ByGiovanni
7 Aprile 2019

Lo strano caso del giubbotto Oralay. Cosa succede quando un noto sconosciuto diventa l’articolo di punta nelle vendite…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/03/professional-luxury-due-punto-zero-logo-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/03/professional-luxury-due-punto-zero-logo-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/03/professional-luxury-due-punto-zero-logo-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/03/professional-luxury-due-punto-zero-logo-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/03/professional-luxury-due-punto-zero-logo.jpg 450w" sizes="(max-width: 380px) 100vw, 380px" />

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946 views
1 minute read

Moda

Professional Luxury Due Punto Zero

ByGiovanni
30 Marzo 2019

Professional Luxury ritorna, aggiornato nella vesta grafica e nel taglio editoriale per seguire al meglio le nuove tendenze.…

<img width="380" height="285" src="https://www.professional-luxury.com/wp-content/uploads/2019/03/amg-amazon-media-group-logo-380x285.jpg" class="attachment-csco-thumbnail size-csco-thumbnail wp-post-image" alt="" srcset="https://www.professional-luxury.com/wp-content/uploads/2019/03/amg-amazon-media-group-logo-380x285.jpg 380w, https://www.professional-luxury.com/wp-content/uploads/2019/03/amg-amazon-media-group-logo-300x225.jpg 300w, https://www.professional-luxury.com/wp-content/uploads/2019/03/amg-amazon-media-group-logo-200x150.jpg 200w, https://www.professional-luxury.com/wp-content/uploads/2019/03/amg-amazon-media-group-logo.jpg 600w" sizes="(max-width: 380px) 100vw, 380px" />

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1,1K views
3 minute read

Amazon

Amazon ecosistema evoluto: il ruolo di Amazon Media Group

ByGiovanni
25 Marzo 2019

L’ecosistema Amazon si è evoluto nel corso degli anni per fornire servizi innovativi ai partner business, tra cui…